If you’ve tried false eyelashes a few times then you’ll know that the glue can ruin your lash health. Natural ways to grow long and strong lashes, framed by voluminous brows are becoming more popular these days. Here we’re discussing how to grow healthy lashes and achieve fuller-looking brows without resorting to synthetics.  


Work with what you’ve got

Right from the start, we're going to blast the myth that you can grow extra lashes. It’s simply not possible, so work with what you’ve got ladies!

However, if you treat your eyelashes with a little care you can grow healthier, stronger lashes that look fuller and flirtatious. The eyes are one of our most defining features, even more so now that we are wearing face masks when we’re out and about!


Lockdown Lashes

The beauty industry has seen a spike in mascara sales, brow definers, and false eyelashes over recent years (Source Grand View Research), but then the pandemic hit. Re-focusing on what’s important and adapting to a world where most of our time is spent at home, meant a call for a simpler approach to beauty. Rather than splashing out on new make-ups trends, the focus now remains on how to achieve a fresh-faced, youthful appearance, naturally healthy lashes, and fuller brows (Source Financial Times ‘The Future of the Beauty Business’).


How to combat short and sparse lashes

The first thing to do is hide your tweezers and, we’ll say it again, work with what nature gave you. We believe that, if you’re healthy and happy, this will shine through onto your complexion. Make sure that your diet is healthy and packed with nutrients (and the odd treat too!). Keep your stress levels down by practising calming activities such as yoga, meditation, and pranayama or ‘balanced breathing’. Finally, nourish your eyebrows with an enriching serum twice a day.


What type of brow are you? 

Full eyebrows have been in vogue for quite some time now and this fashion trend isn’t fading. So how can you accentuate your brows without looking like a wild woman?

Framing your face well begins with knowing your face shape and accentuating your brows to match it. Heavy and low eyebrows can make you look sad, whereas overplucked, high brows can result in a tense appearance. It’s no wonder that brows are such big business these days!


Enhance your natural shape

Natural serums encourage healthy eyelash growth by deeply penetrating the skin around the delicate eye area, helping to stimulate growth. So what should you look for in an eyelash serum?

First up, purchasing a gentle formula for sensitive skin means checking the label to ensure your eyelash serum is fragrance-free and contains no colourants or preservatives. If it irritates the eyes, you’re off to a bad start! A good eye serum should replenish the moisture around the eye area while infusing into the lash follicles to promote growth. O’PUREO’s Treatment №4 Luxuriance Serum for Lashes can be applied twice per day by lightly massaging the upper lashes. It helps eyelashes to thrive and works wonders on brows too!


Boosting Brow and Eyelash Serums

Good brow serums should promote natural brow growth and offer extra protection. They should be ultra-hydrating around the delicate eye area and help to restore elasticity. O’PUREO’s Treatment №4 Luxuriance Serum for Lashes draws on the precepts of Chinese medicine. It contains both placenta and bird's nest extract which have been used for centuries in traditional remedies. The placenta is rich in cytokines which helps to promote cell renewal and also mucopolysaccharides, such as hyaluronic acid, which act to plump and moisturise the skin. Together, they naturally combat anti-ageing. Hydrolysed Swiftlet Nest Extract is commonly known as a traditional Chinese superfood as it’s highly nutritious and medicinal. Used in this eyelash and brow boosting serum, it promotes growth and purifies the delicate area around the eye, leaving it looking luminous.


What to look for on the label

Firstly, ensure that your eyelash and brow serum is dermatologically tested. This is the most sensitive skin on your body, so you don't want to irritate it in any way. Look for 'paraben-free' on the label too, which signifies that harmful chemicals were not used in the manufacturing process. Parabens can act like the hormone oestrogen in the body and disrupt natural hormone production. Not something you want to put on your face! ‘Cruelty-free’ is also important, as you never want to harm animals at the expense of looking good.